Description
Through every letter you used, a better community you help create. #typogift
Introducing TYPOGIFT for Thai Design Community by WORKKIT
Every New Year season, it has become traditional for almost all company to give their clients/partners
New Year’s Present. However, for WORKKIT, as a creative agency with a strong believe that every communication
we deliver must be meaningful and have impact, for 2021, so we decided to give back our clients and community a value- added creative gift.
Solution
For many years, Thai Designer and Art Director have found difficulties working with Layout design
due to limitation of Thai fonts availability.They normally use PSL Kittitada or Sukhumvit on MacOS to avoid high usage license cost. To solve that limitation, for 2021,
WORKKIT decided to create WORKKIT Thai/English Font for all designers free of charge.
Only for every download, we ask 21 THB which will be collected and donated for homeless pet organization.
Results
Thousand of Likes and Shares on Social media by organic
358 download clicks and more mean we can feed Stray Dog&Cat 358 meals
TYPOGIFT font has been used as the standard font for the Ministry of Energy, Thailand, and starting more
This professional campaign titled 'TYPOGIFT' was published in Thailand in January, 2021. It was created for the brand: Workkit, by ad agency: Workkit. This Design medium campaign is related to the Agency Self-Promo industry and contains 2 media assets. It was submitted about 3 years ago by Creative Director : Adam Siriraka of WORKKIT Bangkok.
Credits
Advertising Agency: WORKKIT bangkok, Bangkok, Thailand
Creative Director: Adam Siriraka
Art Director: Adisak Boodsabong
Arti Director: Phitsinee Sriboonhome
Copy Writer: Adam Siriraka
Copy Writer: Issarawon Sasiwongsaroj
Typographer: Phitsinee Sriboonhome
Head Of Project Manager: Supansa Srisongphol
Project Manager: Somphop Srimahapothong
Project Manager: Atikul Songvejkasem
