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Agency Network: 
Published/Aired: 
March 2019
Ural Music Night: Layered
Ural Music Night: Layered
Ural Music Night: Layered
Ural Music Night: Layered
Ural Music Night: Layered
Ural Music Night: Layered
Ural Music Night: Layered
Ural Music Night: Layered
Ural Music Night: Layered
Ural Music Night Design Ad - Layered
Ural Music Night Design Ad - Layered
Ural Music Night Design Ad - Layered
Ural Music Night Design Ad - Layered
Ural Music Night Design Ad - Layered
Ural Music Night Design Ad - Layered
Ural Music Night Design Ad - Layered
Ural Music Night Design Ad - Layered
Ural Music Night Design Ad - Layered

Description

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar.

The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another.

Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains.

Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Advertising Agency: Voskhod, Ekaterinbourg, Russia
Creative Director: Andrey Gubaydullin
Design Director: Vladislav Derevyannikh
Art Director: Kirill Ratman
Designers: Aleksey Klimov, Maxim Geychenko
Additional credits: Sound design
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kleenex's picture

nice idea.

kleenex
Activity Score 58111
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