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Farewell to Boring Beer

Agency Network: 
Published/Aired: 
November 2018
hike: Farewell to Boring Beer
hike: Farewell to Boring Beer
hike: Farewell to Boring Beer
hike: Farewell to Boring Beer
hike: Farewell to Boring Beer
hike: Farewell to Boring Beer
hike: Farewell to Boring Beer
hike: Farewell to Boring Beer
hike: Farewell to Boring Beer
hike: Farewell to Boring Beer
hike: Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer
hike Design Ad - Farewell to Boring Beer

Description

Challenge: hike is a mass market beer, produced by one of Ukraine's biggest breweries. It needed a redesign of its completely outdated, 14-year-old label. The brand wanted to compete with the new kings of the market – craft beer, cidre and hard lemonade. So the label needed to stand out and be visible and strong.

Solution: A simple, edgy visual identity that's revolutionary in the category. We removed all the ‘beer’ cliches – no hops, no mills, no barrels. This allowed the brand to achieve a minimalistic identity while maintaining a bold, punchy and expressive visual code.

Design advertisement created by BBDO, Ukraine for hike, within the category: Alcoholic Drinks.

Advertising Agency: BBDO Ukraine, Kyiv, Ukraine
Executive Creative Director: Anze Jereb
Creative Director: Denis Keleberdenko
Art Directors: Mariia Plotnikova, Rostyslav Vyshnevyi
Copywriter: Dima Kishka
Designers: Andrii Kosmeniuk, Ihor Chalyi
Head of studio: Mariia Teterin
Motion Designer: Oleksiy Katruk
Producer: Oleksandra Huliai
Client Service Director: Iryna Danylevska
Account Director: Maryna Kytaeva
Account Managers: Anna Volovytska, Anastasia Bezhevets
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