ADVERTISING

hike

Touch the Sound: How we turns emotions into music!

Agency: Brain Tank

Description

Particular attention is drawn to the bubbles that move under the influence of the sound wave and obey the mood of hike In a world where visual content dominates, the hike brand and the Brain Tank creative team have taken a bold step to push the boundaries of perception. Their new commercial “Touch the Sound” is not just a video, but a real audiovisual experiment where sound becomes tangible.

Brain Tank decided to go beyond the traditional perception of sound. They visualized the music in such a way that the rhythm, vibration, and hike style were conveyed through physical sensations. Each frame of the video is the result of hard work, where technology is combined with creativity.

Fragments of the video are striking in their detail and dynamics. The play of light and shadow, precision of movements and the highest image quality create an immersive effect, allowing viewers to feel rather than just watch. It is more than advertising - it is art that awakens new sensations.

This professional campaign titled 'Touch the Sound: How we turns emotions into music!' was published in Ukraine in April, 2025. It was created for the brand: hike, by ad agency: Brain Tank. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 14 days ago by Marketing S-Cuite: BRAIN TANK of BRAIN TANK MarCom Agency.

Credits

Creative Marketing Communications Agency: Brain Tank, Kyiv, Ukraine
Creative Director: Andrii Franchuk
Copywriter: Illia Bozhko
Motion: Yaroslav Sidnyak
Junior Designer: Tata Grand
PR: Ruslana Kostrytsia
Project Manager: Valeria Kychko

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