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Space to Create

Agency Network: 
Published/Aired: 
March 2020
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852: Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create
Foundry 852 Design Ad - Space to Create

Description

To spark interest in Foundry 852 - A WPP Campus, we collaborated with designers from Hong Kong and around the world to create typographic posters that brought our 'Space to Create' campus launch idea to life. Each poster featured traditional Chinese characters that had been playfully reinterpreted using dynamic, colourful illustrations that reflected the meaning of each headline. We also created digital animations of the illustrations, including an interactive installation where the Chinese characters would respond to the movements of people in the new campus in real-time.

Design advertisement created by Ogilvy, Hong Kong for Foundry 852, within the category: Education.

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