For Valentine’s Day 2020, IKEA Taiwan wanted to shine a spotlight on some of their least loved items – according to sales data. Introducing ‘The IKEA Love Collection’, a multi-platform social commerce campaign featuring lonely IKEA products – with the rest left open to interpretation. Fans were invited to share other IKEA items to add to the collection and were retargeted with ads featuring their chosen products – all stimulating excitement and sales at ikea.com.tw.
This professional campaign titled 'The IKEA Love collection' was published in Taiwan in February, 2020. It was created for the brand: IKEA, by ad agency: Ogilvy. This Integrated medium campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted over 3 years ago by Creative Director: michele salati.
Advertising Agency: Ogilvy, Hong Kong, Hong Kong
Cco: Reed Collins
Creative Director: Michele Salati
Art Director: Michele Salati