Quarantine time when traditional mediums became ineffective is perfect time for media agency to promote itself as efficient one. And agency came up with a totally new effective ad medium in the place where brands fight for every centimeter. With good reach - on faces of cashiers - it grabs audience attention long enough to deliver the message. Moreover, cashier’ masks even speak for them. We tied classic cashier phrases with advertised products contextually.
Design advertisement created by Havas, Ukraine for Forward Media, within the categories: Media, Public Interest, NGO.