Twenty years ago, “Keep Austin Weird” was first uttered by an Austin librarian who told local radio station KOOP that he was donating "because it keeps Austin weird." A few years later, the phrase took off when Book People and Waterloo Records successfully used “Keep Austin Weird” as a mantra to fight against a big box store opening nearby, and now the slogan’s back and fighting another fight.
After almost two decades, Keep Austin Weird is being reimagined on a series of limited-edition shirts to raise money for COVID-19 relief. Keep Austin Weird has always been more than a slogan, it’s how Austinites live and how they will come back strong after COVID-19.
A new design will be released every week, with each design available for just one week.
This professional campaign titled 'Keep Austin Weird' was published in United States in May, 2020. It was created for the brands: Austin and COVID-19, by ad agency: GSD&M. This Design medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 3 years ago.
Advertising Agency: GSD&M, USA
Chief Creative Officer: Jay Russell
Creative Directors: Leigh Browne, Jon Williamson
SVP Production: Jack Epsteen
Producers: Jefferson Burruss, Ryan Micklos, Helena Abbing, Erika McKay
Design Director: Marc Ferrino
Associate Design Director: Ben Harman
VP /Community Relations: David Rockwood
Director of Brand: John Link
Director of Communications Strategy: Mikael Greenlief
Associate Director Social Media: Randy Romero
Senior Social Strategist: Angela Brown
Production Partner: Outhouse Designs
Director of Operations: Stephanie Joyner