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Full-time Fools

Published/Aired: 
June 2019
Burger King: Full-time Fools
Burger King: Full-time Fools
Burger King: Full-time Fools
Burger King: Full-time Fools
Burger King: Full-time Fools
Burger King Design Ad - Full-time Fools
Burger King Design Ad - Full-time Fools
Burger King Design Ad - Full-time Fools
Burger King Design Ad - Full-time Fools
Burger King Design Ad - Full-time Fools

Description

On April Fool's, we are going to celebrate our competition. Why? Because since it's the day everyone is acting foolish, it's the perfect moment to commemorate those who behave in that manner because it's part of their nature.

As Burger King, we are going to dress up as our competitors. Explicitly, by changing the packaging of some of our products for this special day. Coffee will seem as if it were from Starbucks, Chicken Nuggets will be served as if they came in a KFC bucket, and don't think we forgot about McDonald's this one is our favorite, our french fries will look like as if it were theirs.

Entrant Company: Universidad del Desarrollo, Santiago, Chile
Copywriter: Jorge Saint-Jean
Copywriter: Alberto Gormaz
Art Director: Nicolas Mardones
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