For World Blood Donor Day on June 14th, TBWA Dublin took a stance against the severe restrictions on men who have sex with men (MSM) donating blood in Ireland.
Ireland was the first country in the world to legalise same-sex marriage by popular vote, yet it is one of the last progressive countries to have a year long deferral period on MSM donating blood.
It’s time for change.
Content advertisement created by TBWA, Ireland for TBWA Dublin, within the categories: Agency Self-Promo, Public Interest, NGO.
Ceo: Deirdre Waldron
Art Director: Sarah Tynan
Copywriter: Roisin O Mahony
Social Media & Content Specialist: Amy Tumelty
Senior Account Manager: Aoife McCarthy
Strategic Planner: Anne Cotte
Social Media And Content Intern: Adam Lynch
Head Of Art: Niall Staines