Demon Souls was announced for the PS5 and everyone's eyes were on it. In the meantime, there was another topic that demanded people's eyes. Actually: all kinds of organs. Save One Person, an organization that connects living organ donors to patients by an app, came up with an idea. By using the game in a whole new way, it invited 2 streamers to play the game. But instead of killing other players, they gave their opponents a rare item to restore their life. This small gesture opened peoples eyes to the subject, and made people all over the world learn the importance of being an organ donor.
Content advertisement created by BBDO, Germany for Save One Person, within the category: Public Interest, NGO.
Media Company: Sweet Filmes
Audio Company: Dahouse Audio
Chief Creative Officer: Till Diestel
Executive Creative Director: Rod Henriques
Creative Director: Pedro Americo
Art Director: Luis Paulo Gatti
Copywriter: Eduardo Baletra
Account Director: Ulrike Pohl
Art Buyer: Betty Zschirnt, Manuela Palencia