Second Puberty

August 2021


Everyone (including men) can relate to puberty, but very few to menopause. But are they really that different? Reframing menopause as ‘second puberty’ rejects the current narrative that menopause only affects certain people. While menopause has been kept silent, puberty education is more widely experienced yet still somewhat misrepresented. We revisited what went right and wrong in first puberty education to curate a tactful, meaningful, lesson plan for second puberty education.

Introducing a campaign in collaboration with refinery29 and the case for her, to reclaim menopause as a human transition, and a reminder our bodies never stop changing.

Content advertisement created by Miami Ad School, United States for Refinery29, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, San Francisco, United States of America
Art Director: Aarti Thamma
Art Director: Cherise Chuck
Copywriter: Melissa Perrett
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