ADVERTISING

21GRAMS

Self-Love, Actually!

School: Miami Ad School

Description

The survival rate of skin cancer is around 91% for White people. But what about other skin colors? Well, that’s when you start to see the survival rate plummet, for Black people especially down to 65%. The reason? Skin cancer tends to be diagnosed at a later stage, and as a result with a worse prognosis.
We believe, the more you know your body, the faster you can spot skin cancer.
Introducing a self-love guide on blackandbrownskin.co.uk for people of color to explore their bodies for skin cancer in collaboration with 21 Grams.

This student campaign titled 'Self-Love, Actually!' was published in United States in August, 2021. It was created for the brand: 21GRAMS, by ad school: Miami Ad School. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago by Art Director: Aarti of Student.

Credits

Advertising School: Miami Ad School, San Francisco, United States of America
Art Director: Aarti Thamma
Art Director: Amira Moussa
Copywriter: Tatyana Khashoggi

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