HKPHAB Association

Let's Take the First Step

Agency: Tomorrow Communications


Creative Rational:
The recent years have been turbulent for Hong Kong people.
The same adversities have touched all of us - whether with or without disabilities.
But as long as we all take an extra step for one another and keep pushing forward, we will get through the storm together.
Now is the time for positivity and a message of healing.
HKPHAB introduces the "Let's Take the First Step" campaign to invite you all to go the extra mile.
Go on a treasure hunt for local artist Li Chi-Tak's artworks scattered over the city of Hong Kong. Take a snap shot of all four artworks to receive a huge complete version poster for your efforts!
How to participate:
1. Find the artwork in bus stops
2. Take a snapshot, upload to instagram and tag "hkphab"
3. Scan the QR code on the artwork to locate the remaining artworks

This professional campaign titled 'Let's Take the First Step' was published in China in December, 2020. It was created for the brand: HKPHAB Association, by ad agency: Tomorrow Communications. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 10 media assets. It was submitted over 2 years ago by Creative Director: Kwong chi kit of TOMORROW COMMUNICATIONS.


Advertising Agency: Tomorrow Communications, Hong Kong, Hong Kong
Creative Director: Kwong Chi Kit
Illustrator: Li Chi Tak


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