The Uninterrupted Dinner

Agency Network: 
January 2020


We didn't just want to tell people that the new Jotun Fenomastic Wonderwall Life has no smell. We wanted to prove it. And we did that by inviting 5 of the region's most influential and loved names including an actress, TV talk show hosts and fashion and beauty celebrities to a live sensorial dining experience. While they were immersed in their dining experience in complete darkness, the product quietly made its point. Each influencer experienced the product and used their own social channels to activate the message - creating an unprecedented buzz for Jotun Fenomastic Wonderwall Life.

Content advertisement created by Smaat, United Arab Emirates for Jotun, within the category: House, Garden.

Advertising Agency: Smaat Co., Dubai, United Arab Emirates
Production House: Tomorrow Film
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