Big Change

Agency Network: 
Published/Aired: 
September 2021

Description

There are 3 million deaf people in Turkey, but they can only find this much space for themselves on TV.
To raise awareness on this issue we made a 'small' change in Turkey's most-watched morning news show
during the International Week of the Deaf.

We swapped the places of the news anchor and the sign language translator to show how much space deaf people's problems deserve on the TV and the news.

Content advertisement created by Titrifikir, Turkey for Fox News, within the category: Media.

Advertising Agency: Titrifikir, İstanbul, Turkey
Creative Group Head: Mustafa Can Demir
Copywriter: Cüneyt Kılıç
Art Director: Atakan Aksakal
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