Padang without Coconut Milk

Agency Network: 
October 2018


In a new campaign for FiberCreme, Iris Jakarta teams up with Indonesian influencer Kevin Hendrawan in a film that sees him set out on the seemingly impossible task of finding people willing to cook, or eat, food without coconut milk. With the underlying pitch that FiberCreme is a healthy alternative to coconut milk, Hendrawan travels with a film crew to the Padang, known in Indonesia for having the highest use of coconut milk in its cuisine.

Content advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

Advertising Agency: Iris Worldwide, Jakarta, Indonesia
Executive Creative Director: Mehdi Lamloum
Creative Director: Albert Chan
Associate Creative Director: Adri Zainuddin
Creative Group Head: Andika Nugroho
Art Directors: Anita Murti, Rahmi Amelia
Copywriter: Nuris Sungkar
Producer: Purwono
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