For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds.
FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too.
Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love.
This professional campaign titled 'Lets Be Friends Again - Coffee, Lets Be Friends Again - C...' was published in Indonesia in August, 2017. It was created for the brand: FiberCreme, by ad agency: Iris. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 5 years ago.
Advertising Agency: iris Jakarta, Indonesia
Creative Director: Albert Chan
Creative Group Head: Adri Zainuddin
Art Directors: Feby Elsadlora, Michael Louis, Willson Ariyaduta
Copywriters: Ahmed Pasha, Andika Nugroho
General Manager: Irvan Permana
Account Management: Roma Natalia, Ahmed Syakbani
Production Company: KOI Films
Film Director: Upie Guava
Executive Producer: Eva Depari
DOP: Ario Wirawan