Heroes Inside Us

Agency Network: 
July 2020


On June 28 2020 DEVIN Spring conducted an authentic social experiment, documented in a film. With the help of a reputable Bulgarian psychologist and psychotherapist – Kremena Stanilova, we invited random real Bulgarians to tell us more about themselves and choose a card that best describes them: Tense, Overwhelmed, Regular, Hero. Without them knowing, we also invited their close ones to rate them in parallel. Why? Because in today’s world of stress, information overload and obligations, we all feel stretched to our limits and rarely see ourselves as heroes. And we should because for our loved ones we really are – through our love, affection, care and attention we influence their everyday life to the better. We firmly believe in this and it’s our brand mission through healthy hydration to help nurture the inner hero. Everyday. The outcome of our experiment was captured in the film “Heroes inside us”.

Content advertisement created by Leo Burnett, Bulgaria for DEVIN Spring, within the category: Non-Alcoholic Drinks.

Advertising Agency: Leo Burnett Bucharest, Romania
Director: Ivan Botev
Production house: Handplayed
Director of Photography: Alexander Kartsov
Production design: Vanya Ivanova
Wardrobe: Mirela Vasileva
Psychologist: Kremena Stanilova
Composer: Daniel Ivanov
Photographer: Zlatimir Arakliev
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