Described as “the mad scientist” of the Originals family, the ZX range is for a generation that traffics in the offbeat, absurd and viscerally strange. The new range of sneakers represents experimentation and further shows the surprising innovation behind the ZX range. The creative idea behind the campaign aims to match the technology behind the shoes and to satisfy the senses through new levels of squishiness. Wrapped in colours and gradients, these ZX sneakers look as good as they feel.
Content advertisement created by Johannes Leonardo, United States for Adidas, within the categories: Fashion, Retail Services.