Stop the Flu Before it Stops You

Agency Network: 
April 2020


In the current era of coronavirus, it’s easy to forget the dangers of conventional influenza. With flu season approaching, we developed a series of radio spots to remind at-risk groups of the importance of getting immunised. Under the banner of ‘Stop the flu before it stops you’, these spots employed audible flu symptoms to literally stop the voice over. This bold audio disruption made radio the perfect medium to bring our message to life.

Audio advertisement created by Showpony, Australia for SA Health, within the categories: Health, Public Interest, NGO.

Advertising Agency: Showpony Advertising, Adelaide, Australia
Group Creative Director: Parris Mesidis
Copywriter: Nic Maumill
Copywriter: Abby Moulton
Sound Engineer: Scott Illingworth
Account Director: Laura Prior
Account Manager: Emma Koronis
Agency Producer: Sarah Bond
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