SA Health

Waiting is not an emergency

Agency: Showpony


Abuse and aggression towards health workers has become a serious issue in South Australian Emergency Departments (ED). Filmed entirely in a working ED using real hospital staff, our gritty CCTV style film, exposes this selfish behaviour by demonstrating that in ED's lives literally depend on staff treating the people who need it most, first.

This professional campaign titled 'Waiting is not an emergency' was published in Australia in March, 2017. It was created for the brand: SA Health, by ad agency: Showpony. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Art Directors: Jonathan Pagano, Krystle Bradbrook
Copywriter: Parris Mesidis
Director: Sam Wark
Production company: Maeking
Producer: Nicola Tate


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