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Agency Network: 
Published/Aired: 
June 2014

Description

Additional credits:

Audio advertisement created by M&C Saatchi, South Africa for Mr Delivery, within the category: Professional Services.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Copywriter: Jabulani Sigege
Agency Producer: Bronwyn Henry
Assistant Agency Producer: Billie-Jean Demas
Sound Studio: We Love Jam
Sound Design: Graham Merrill
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Highest Rated

morse's picture

Wow, fun radio ad.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture

Wow, fun radio ad.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AlexK's picture

I love this ad, however I think its too long. I imagine myself at a stoplight and turning up the radio to immerse myself in the pleasant sounds and storytelling, however I can also imagine myself speeding to work going 70 and trying to pass those who are going a bit too slow for my taste. This would surely cause me to block out whatever soft spoken and drawn out message I'm meant to hear, because at the time I care more for the traffic ahead of me. That being said I do believe that if the ad were shortened up I could give my attention to the full message and that would increase the effectiveness of the advert. I do not listen to radio outside of my car though, perhaps this would be better suited for a slower paced setting. I love it, but those were my concerns.

AlexK
Spoonfeederxxx11's picture

Another attempt by the South African advertising industry to scoop a Grand Prix at Cannes with another range of scam radio commercials that flight at 1am on some arb radio station...

Wow! Desperate to win radio ad, if you ask me...

Spoonfeederxxx11
Activity Score 184
Copywriter
@minas_mars's picture

If it airs it doesn't matter what time it is. The ad is ok.

@minas_mars
Activity Score 1796
Art Director at TBWA |

I'm gonna try say something positive

damnson's picture

Can't say I get it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

not a bad ad spot at all.

kleenex
Activity Score 58667
Web Designer/Developer
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