Hangover, Fat Jeans, See you Monday

Mr D (or Mr Delivery) is South Africa’s biggest takeaway food delivery network. They’ve been around long enough to know that people don’t just order food when they’re hungry, they order when they’re emotional. Because food is emotional. We eat to celebrate, to mourn, to commiserate and for so many other reasons.
When Mr D launched their new food delivery app, they realized they had more restaurants on their app than anyone else in the market. They have so much choice they’ve got a meal for any mood.
So we created a campaign of radio ads to show that no matter how you feel, Mr D has a meal to suit that feeling.
As their new brand line says, “What do you feel like?”