Message from Jolanda

Agency Network: 
April 2018


To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds.

Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

Advertising Agency: Happiness, Brussels, Belgium
Creative Directors: Geoffrey Hantson, Philippe Fass
Copywriter: Barbara Dzikanowice
Additional Credits: Sonicville
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