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Agency Network: 
Published/Aired: 
June 2009
toysdirect.com:  Batteries
toysdirect.com Ambient Ad -  Batteries

Description

Advertising Agency: Robson Brown Ltd.

Ambient advertisement created by Robson Brown, United Kingdom for toysdirect.com, within the category: Retail Services.

Creative Director: Duncan McEwan
Art Director: Tony Lowe
Copywriter: Nick Carter
Other additional credits: Allan Cooke
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elyoshiro's picture

Done, some many times for duracell and energizer
i am sorry

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Sehba's picture

*yawn* wake up!

Sehba
Activity Score 28
Graphic Designer
Guest's picture

I cant believe what I see. Lots of London´s taxis used to circulate with same execution on them around 1987. Brand was Duracell.

Guest
valayamadvertising's picture

is it battery ad or toys website ad -- sagar

www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

Guest's picture

It looks like the payoff is for the Toy Website Ad. I think it's playing off that the bus is a toy bus, because it "runs" on battery. So for toys, check out this web site. Not direct. A bit confusing. I will advice not to use a Duracell looking battery. Make it generic. Maybe the battery should be Toy Website's battery.

Guest
Guest's picture

it's been DONE! to death....

Guest
warreno's picture

Oh knock it off. This is damned clever. Take off your thick-framed glasses, put down your ironic Pabst, and show a little appreciation.

warreno
Activity Score 222
Guest's picture

Appreciation of what? Batteries in real vehicles have been done to death. How about putting a wind-up key coming out the back? Oh sorry I think I've seen that too. Or a giant hand out of the top to show it's a toy. Actually that's been done too. This is a tired rehash and just not that great.

Guest
Guest's picture

Thing is so many people out there did not see this in the 80's, the public are not as aware of advertising whats been done or hasn't before.. so this aint gonna win awards but it may sell some toys...which I think is the point of ads....isn't it?

Guest
Guest's picture

I've actually seen this bus around town (Newcastle upon Tyne) and it looks really good. Nice clear demonstration of the proposition. My only criticism is that maybe the logo could be a little more integrated with the batteries. Otherwise, works for me.

Guest
joelapompe's picture

Done to death! And shortlisted in Cannes 2000 & 2006 :-)
http://www.joelapompe.net/2007/10/19/batteries-for-bus-bus-repetita/

joelapompe
Activity Score 3931
Ohkamp's picture

Still a good, clear idea. But yes, it has been done many times before unfortunately.

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
witness505's picture

I like it~ cute~

witness505
Activity Score 137
Envy New Media
Guest's picture

Like any good bus service, this idea comes around on a regular basis.

Guest
Nash Albacea's picture

Honestly, at first glance, I thought this ad was for a battery brand. Then, I saw the label. I think it creates confusion to the public. Perhaps, you can put more emphasis on the brand label and use fancy-looking batteries.

Nash Albacea
Activity Score 22
University of the Philippines Manila
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