Victoria Viewfinder

Agency Network: 
July 2011
Tourism Victoria:  Victoria Viewfinder
Tourism Victoria Ambient Ad -  Victoria Viewfinder


Tourism Victoria’s new campaign is aimed at inspiring folks to see Victoria through new eyes. At the centre of the campaign is the Victoria Viewfinder, a new invention pioneered by Tourism Victoria. The never-before-seen creation is a marriage of a viewfinder you might find at a lookout point and a retro View-Master toy. Consumers who use a Victoria Viewfinder are treated to a tour in pictures of our vibrant city. All consumers who come in contact with the campaign are driven to our Facebook Fan Page ( to enter to win a VIP vacation to beautiful Victoria, BC. Bathroom and print ads support the campaign and mini viewfinders are handed to consumers by brand ambassadors so they take a bit of Victoria away with them!

Ambient advertisement created by Inventa, Canada for Tourism Victoria, within the category: Tobacco.


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Advertising Agency: Inventa, Canada
Director of Destination Marketing: Trina Mousseau
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Highest Rated

atb2005's picture
Activity Score 13557
atb2005's picture
Activity Score 13557
DavidShao's picture

Wow, this is cool.

Activity Score 42
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Vector Marketing

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