Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.
This professional campaign titled 'Listen to your conscience' was published in New Zealand in June, 2011. It was created for the brand: All Good, by ad agency: Ogilvy. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Creative: Freddie Coltart, Matt Williams
Account Manager: Amy Dufty