The Fossil Regeneration Unit

Published/Aired: 
November 2007
 The Fossil Regeneration Unit
 The Fossil Regeneration Unit

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Description

The mailer was sent to media buyers across South Africa, when they [the ad space buying people] received the ‘Unit’ the Triops eggs were tiny, miniscule dots in the test tubes, but in one short week they grew into prehistoric-looking creatures almost the length of your thumb! Included in the pack was an interactive CD with a program to track their Triops’ growth and find out the facts about them, as well as the National Geographic Kids rate card and advertising details.

Advertising Agency: Foxp2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes, Noel Cottrell
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Animator: Roger Gordon
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RajToo's picture

Those things are bizarre! Cool direct mail!

RajToo
Activity Score 134
Art Director
dynatop's picture

sorry what is Triops?

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

benedict007's picture
benedict007
Activity Score 9
MCP's picture

It's an ancient crustacean-like creature that has been around for over 200 million years, basically its a dinosaur shrimp!
For a big image:
http://www.fischbar.de/triops/triops_1.jpg
For a detailed description of what they are:
http://www.triops.com/

MCP
Activity Score 231
Copywriter
STONLEY's picture

good

STONLEY
Activity Score 60
DDB
wearmysocks's picture

Cool! I want one!

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

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Energizer Bunny arrested, charged with battery.

awenindo's picture

quite an amazing idea, but i guess what is more amazing is the creature...triop eggs can survive temperatures over 80 degrees C, droughts and even freezing. wow!

awenindo
Activity Score 215
Guest's picture

i am a triops addict, and i want to ask where do i get this exact kit?

Guest
adsgadfg's picture

it would be nice if you give facts (links) of what you say. Hate people that say "done" to everything

adsgadfg
Activity Score 2
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