Unicef World Cup Snapchat Lens


Turning a lens into a challenge, we helped raise awareness for UNICEF’s World Cup campaign, ‘What Excites Us Unites Us’. With this campaign, UNICEF wants to celebrate how we all cheer in the same way and support the same 7 flag colours. We captured this message in a Snapchat lens challenging users to share their #LongestGoal. The longer you shout gooooaaaallll!!!, the longer the lens and its 7-colour animations last. The more effort you put into it, the more intense our soundtrack and animations will get. Once you’re out of breath, you can share your #LongestGoal to spread the word.

This professional campaign titled 'Unicef World Cup Snapchat Lens' was published in Netherlands in June, 2018. It was created for the brand: Unicef, . This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: 180LA, Los Angeles, USA
Production Company / Entrant Company: MediaMonks / Netherlands


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