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Salzburg School of Music

Piano crosswalk

Description

Challenge
Promote visually and audibly the Salzburg School of Music right in the middle of a city.
Solution
Crosswalks were repainted in a piano keyboard shape at different locations in the city. Sensors were also installed beside the crosswalks on the sidewalk. Every time the walk sign turns on a piano song starts playing, simulating the idea that the people who start walking through the crosswalk are playing the song by stepping on the crosswalk.

This professional campaign titled 'Piano crosswalk' was published on April 01, 2009. It was created for the brand: Salzburg School of Music, . This OOH Outdoor medium campaign is related to the Education industry and contains 1 media asset. It was submitted almost 15 years ago.

Credits

Creative Director / Art Director: Pedro Martins
Photographer: Flickr images

History Channel

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