Look what color can do

Agency Network: 
March 2010
Tambour:  Look what color can do
Tambour Ambient Ad -  Look what color can do


As part of its "Color Month" campaign, Tambour, Israel's largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat's Mayor and Tambour's CEO cut the ribbon and launched the campaign.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Israel

Ambient advertisement created by Y&R, Israel for Tambour, within the category: Industrial, Agriculture.

Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi
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Highest Rated

iwannatalktosamson's picture

Cool look.
I hope they were inspired by this:

Activity Score 701
Jamaica Ad School
gmint7's picture

quite cool.

wish i have it here :P

Activity Score 2675
Art Director at ad grad @ S Francisco |


xcreativity's picture


Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

kingzeus's picture


Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

the_guest's picture

simple and effective!

Activity Score 175
Axl's picture

pretty gay, but fun

Activity Score 266
satrianee's picture

Gay eh? I don't even bother asking how come? All I get that, "man"ly approach should be binary. 1 or 0. Any color is gay other than black&white.

This "paint" brand is lucky not having you in the team.

Activity Score 3748
The Unfulfilled Potential of Dean Cain's picture

I think he means cause of the rainbow, as it's kind of a logo for Gay events such as Pride. I don't think there was anything malicious or immature intended.

The Unfulfilled...
Activity Score 18
satrianee's picture

I was not offended. My point was, this is a paint company and using colors is a must.
I didn't mean to be mean... I was smiling writing that comment :)

Activity Score 3748
gmint7's picture

ye, chill girl

Activity Score 2675
Art Director at ad grad @ S Francisco |


Pombooie's picture

The Rainbow is the highly recognised (or at least I thought so until your post) international symbol for Gay Pride. Hence the other guys 'gay' reference. No offence was intended I'm sure so there's no need to become defensive.

Activity Score 407
hilazon's picture

very clever. looks beautiful.

Activity Score 150
CrackerJackFlash's picture

colour me green with envy

Activity Score 19603
Creative Director |

keithstoeckeler's picture

For a paint company this is really clever and useful. Memorable for them I'm sure.

Activity Score 425
Ensamblador's picture

Excellent. It really raises the look of the street. I did think it was something about gay pride until I read the explanation. I wouldn´t use "gay" as an adjective, is just that gay rainbow has a better top of mind.

Activity Score 239
Creative Director at OMM ensamblaideas
iwannatalktosamson's picture

Cool look.
I hope they were inspired by this:

Activity Score 701
Jamaica Ad School
Pushkaraj Shirke's picture

Brilliant!!!! Monkey adores this. And the psychologist behind the monkey brain loves it too.
Applicable. psychologically sound. Socially adaptable. And definitely GREAT advertising.
Monkey say's Hi to the ideator! :D

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

Bangads's picture

Lot of thought involved

Activity Score 65
Copywriter at Copywriting
raulbanderas's picture


Activity Score 357
Hiperion's picture

Great idea.
And what´s the problem with gays person or colour?
Poor stupids..

Activity Score 3138
Creative Director at zinkproject Valencia
Hibon's picture

To doo this in France you have to be a good friend of Sarkozy (not easy), sleep with Martine Aubry (no one want's), pay the CGT (very easy) and convince the DDE. (in other words you can , but....)

Activity Score 3734

Simple ideas are the best !

binunk's picture

Amazing concept from Israel

Activity Score 216
Graphic Designer at Art Director
Sven Gali's picture

Is that the sound of property values dropping?

Sven Gali
Activity Score 845
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