As part of its "Color Month" campaign, Tambour, Israel's largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat's Mayor and Tambour's CEO cut the ribbon and launched the campaign.
Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Israel
Ambient advertisement created by Y&R, Israel for Tambour, within the category: Industrial, Agriculture.