Advertisement

Look what color can do

Agency Network: 
Published/Aired: 
March 2010
Like
21
Views
11187
Tambour:  Look what color can do
Tambour Ambient Ad -  Look what color can do

Description

As part of its "Color Month" campaign, Tambour, Israel's largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat's Mayor and Tambour's CEO cut the ribbon and launched the campaign.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Israel

Ambient advertisement created by Y&R, Israel for Tambour, within the category: Industrial, Agriculture.

Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi
Log in or register to post comments

Highest Rated

iwannatalktosamson's picture

Cool look.
I hope they were inspired by this:
http://www.n-philes.com/m/features/endboss/mksnes.jpg

iwannatalktosamson
Activity Score 701
Jamaica Ad School
gmint7's picture

quite cool.

wish i have it here :P

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

xcreativity's picture

amazing

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

kingzeus's picture

nice!

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

the_guest's picture

simple and effective!

the_guest
Activity Score 175
Axl's picture

pretty gay, but fun

Axl
Activity Score 266
Paris
satrianee's picture

Gay eh? I don't even bother asking how come? All I get that, "man"ly approach should be binary. 1 or 0. Any color is gay other than black&white.

This "paint" brand is lucky not having you in the team.

satrianee
Activity Score 3748
The Unfulfilled Potential of Dean Cain's picture

I think he means cause of the rainbow, as it's kind of a logo for Gay events such as Pride. I don't think there was anything malicious or immature intended.

The Unfulfilled...
Activity Score 18
satrianee's picture

I was not offended. My point was, this is a paint company and using colors is a must.
I didn't mean to be mean... I was smiling writing that comment :)

satrianee
Activity Score 3748
gmint7's picture

ye, chill girl

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Pombooie's picture

The Rainbow is the highly recognised (or at least I thought so until your post) international symbol for Gay Pride. Hence the other guys 'gay' reference. No offence was intended I'm sure so there's no need to become defensive.

Pombooie
Activity Score 407
hilazon's picture

very clever. looks beautiful.

hilazon
Activity Score 150
CrackerJackFlash's picture

colour me green with envy

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

keithstoeckeler's picture

For a paint company this is really clever and useful. Memorable for them I'm sure.

keithstoeckeler
Activity Score 425
Ensamblador's picture

Excellent. It really raises the look of the street. I did think it was something about gay pride until I read the explanation. I wouldn´t use "gay" as an adjective, is just that gay rainbow has a better top of mind.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
iwannatalktosamson's picture

Cool look.
I hope they were inspired by this:
http://www.n-philes.com/m/features/endboss/mksnes.jpg

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Pushkaraj Shirke's picture

Brilliant!!!! Monkey adores this. And the psychologist behind the monkey brain loves it too.
Applicable. psychologically sound. Socially adaptable. And definitely GREAT advertising.
Monkey say's Hi to the ideator! :D

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

Bangads's picture

Lot of thought involved

Bangads
Activity Score 65
Copywriter at Copywriting
raulbanderas's picture

nice

raulbanderas
Activity Score 357
Hiperion's picture

Great idea.
And what´s the problem with gays person or colour?
Poor stupids..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Hibon's picture

To doo this in France you have to be a good friend of Sarkozy (not easy), sleep with Martine Aubry (no one want's), pay the CGT (very easy) and convince the DDE. (in other words you can , but....)

Hibon
Activity Score 3734

Simple ideas are the best !

binunk's picture

Amazing concept from Israel

binunk
Activity Score 216
Graphic Designer at Art Director
Sven Gali's picture

Is that the sound of property values dropping?

Sven Gali
Activity Score 845
Photographer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now