Agency: McCann


In today's world, many brands understand that the future lies in sustainability.
Tambour is the market leader in Israel's paint and building materials sectors.
As part of Tambour's efforts to lead Israel into the green building revolution, the company launched a new paint series that meets this exact Mega Trend:
Supercryl Eco, the latest ecological version of it's bestselling supercryl paint series.
Supercryl ECO - paint with no VOC for better air quality.

The challenge: how do you manage to show green profile in a red ocean,
when everyone shouts out "I'm green too"?
how can you stand out?

The solution: a disruptive campaign that uses the contradiction between the color you see and the color you read, inspired by 'La trahison des images' by René Magritte-
A message that shows that every Tambour Supercryl Eco paint is actually "green".

This professional campaign titled 'Green' was published in Israel in November, 2022. It was created for the brand: Tambour, by ad agency: McCann. This OOH Outdoor medium campaign is related to the House, Garden, Household Products, and Other industries and contains 3 media assets. It was submitted over 1 year ago.


Advertising Agency: mcCann TLV
Group Creative Director: Yaron Perel
Creative Director: Noa Navot
Copywriter: Gidi Shamir, Mush Dubezki, Barak Harshalom
Art Director: Mel Caspi, Galia Kedem, Gabi Kikozashvili
Group Account Director: Shani Vengosh
Account Supervisor: Omer Yahav
Account Executive: Eden Silverstain, Hershkovitz Nitzan
Planning: Rotem Mantzur, Inbar Lubin


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