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Sunbathing

Agency Network: 
Published/Aired: 
February 2009
Sundown Ambient Ad -  Sunbathing

Description

Ambient advertisement created by DDB, Brazil for Sundown, within the category: Health.

Advertising Agency: DDB Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisors: Gabriela Guzzardi, Michelle Martins, Ricardo Zanella
Account Director: André Silveira
Advertiser's Supervisors: Duda Kertesz, Marcelo Scatolini
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ivan's picture

I really like these special ink ideas. Never seen UV reacting ink used before.

ivan
Creative Director at Ads of the World
Guest's picture

I'm a calcation male and I'd rather have that tan than to not tan at all. The idea is OK..., but I think you shuold have exaggeratet a bit -just to make the male look more like unnatural red.

Guest
Guest's picture

booooooooo!

Guest
fredim's picture

but this idea is not functional, hard put in place!!!!

fredim
Activity Score 3
art director
Guest's picture

totally agree~ though it's fresh, but less chance to work on normal readers, unless it reacts really quick!

Guest
everartz's picture

this is fucking cool!!!
long live brazil

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

I think you meant Caucasian!!!!! lol

Guest
Guest's picture

Expensive and great

Guest
Guest's picture

UV reacting ink AD ???????????? that`s new!!!! GREAT!!!!!

Guest
gutto28's picture

iradissima

gutto28
Activity Score 33
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