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In order to communicate Sundown's sunscreen lotion a human piano was created made of people who doesn't use Sundown. Use their burned skin to play your favorite tune or listen to submitted songs on the jukebox.
This NSFW professional campaign titled 'Sunburn' was published in Brazil in June, 2006. It was created for the brand: Sundown, by ad agency: DDB. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 17 years ago.
Advertising Agency: DDB, Brasil