Splitting Seven

Agency Network: 
June 2010
Stopache:  Splitting Seven
Stopache Ambient Ad -  Splitting Seven


These specially created split posters were stuck on walls of public spaces like Malls, Cafes, Medical stores and Clinics.

Ambient advertisement created by Y&R, United Arab Emirates for Stopache, within the category: Pharmaceutical.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Executive Creative Director: Komal Bedi Sohal
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Art Directors: Kalpesh Patankar, Parixit Bhattacharya, Daniel Botezatu, Umran Shaikh
Copywriters: Parixit Bhattacharya, Kalpesh Patankar
Photographers: Daniel Botezatu, Umran Shaikh
Advertiser’s Supervisor: Prabhu Karthikeyen
Planner: Nadine Ghossoub
Account Supervisor: Matthew Collier
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Kateter's picture

done gazillion times. won in 1998 as a billboard. was redone probably every year since.

Activity Score 2029
MJStinson77's picture

Appropriate for the product and attention-getting. Although we may have seen other versions of this, have consumers? I like it.

Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

matks's picture

I don't believe it! People are sweating themselves to death comming up with fresh ideas, photos, executions, and such an old-school crap gets a lion. Looks like a photoshop layout prepared 10 minutes before competition's third deadline. Ugly and done to death.

I realise that the jury needed a lunch break but why did they allow the cleaning-lady to take over?

Activity Score 482
Duckman's picture

ha! :)

Activity Score 520
Art Director at Saatchi & Saatchi |

Trifles make perfection, and perfection is no trifle.

Guest's picture

I simply, for the world of me cant believe this won. And look at the multiple claimants for this trophy in their multiples. CCO, ECD, CD. And they are all the same people.........

Guest's picture

As aways, middle east Advertising SUCK.

matks's picture

I wouldn't generalise it. But this one definetly sucks. And why the lion? Why?

Activity Score 482
Libor Oubrecht's picture

nothing new and I'm not really sure that this one can work... i don't believe in it.

Libor Oubrecht
Activity Score 309
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