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Smoke Is Poison Tanker

Published/Aired: 
June 2007
 Smoke Is Poison Tanker
 Smoke Is Poison Tanker

Description

Cannes Lions 2007 Direct Gold Winner

Advertising Agency: Ogilvy, London, UK
Executive Creative Director: Malcolm Poynton
Creative Director: Colin Nimick
Art Director: Charlie Wilson
Copywriter: Emma de la Fosse
Account Manager: Jenny Bust
Account Director: Donna Buckingham
Business Partner: Georgie Stewart
Production Manager: Philip Melaney
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Spanky's picture

nice idea. i can imagine people flicking their cigarettes out the window as they pass. then lighting up 30 minutes later. but what can you do.

Spanky
Activity Score 4899
Other
Jet Propulsion Lab's picture

You almost want to chase that thing down the highway with another big rig carrying a gigantic "lighter". That would actually make an excellent YouTube video clip.

No doubt it's a highly creative piece, but at the end of the day, that's all it is. Nothing more. It ends up being just another vehicle (crash cymbal, someone?) to drive home the already too familiar anti-tobacco message with no long-lasting effect.

Jet Propulsion Lab
Activity Score 10679
Copywriter
TopJeff's picture

I love the "second truck" idea. Although you'd have to turn the cigarette around or you'd light the wrong end ;-)

Jeff

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TopJeff
Activity Score 479
Marketing Manager
Jet Propulsion Lab's picture

As long as we're on the topic of cancer sticks...

There was an absent-minded hooker standing on the corner of a street with a tampon sticking out of her mouth. Another hooker walks by and says to her. "Hon, you realize you've got a tampon in your mouth?" And the hooker suddenly comes to her senses and replies "Oh, Christ! What the hell did I do with my cigarette then?!!"

Does it really matter which end you light up when you're inhaling carcinogens and other deadly toxins? ;D

Jet Propulsion Lab
Activity Score 10679
Copywriter
roman-schwienbacher.com's picture

fantastic. gold !!!!

roman-schwienba...
Activity Score 1021
Photographer
kyao888's picture

Brilliant!

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Preface Media, Inc.
Online Rich Media Solutions
URL: www.PrefaceMedia.com
Email: media@prefacemedia.com

kyao888
Activity Score 127
Creative Director |

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Preface Media, Inc.
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URL: www.PrefaceMedia.com

jedbans's picture

Great execution but as Spanky said, maybe all the chain-smoking people don't give a damn about this. Every smoker knows cigarrettes have toxic cancer-causing chemicals and everything, but they just don't care and don't want to quit smoking. Period.

However, this is a great piece of advertising.

jedbans
Activity Score 52
Copywriter |

"I don't need to fight to prove I'm right"

Blahg's picture

Nothing quite like risking death because you weren't paying attention on the highway reading this.

Would have gone great with:
http://adsoftheworld.com/media/ambient/media1_media_planning_and_buyin...

Blahg
Activity Score 616
Copywriter
Filipe's picture
Filipe
Activity Score 311
Copywriter
Joe76's picture

Awesome!! :)

Joe76
Activity Score 762
Art Director
ooops's picture

CO2 strikes!

ooops
Activity Score 448
Other
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