Cannes Lions 2007 Direct Gold Winner
We created the ultimate, kid-targeted direct response vehicle. VERB delivered 500,000 yellow balls directly into kids' hands. They looked ordinary. But each ball carried a unique code and instructed kids to play with the ball, enter the code at the VERB website and blog their story, then pass their ball on to another kid. The balls drew kids into an on-line and off-line community dedicated to spreading play. Kids could post a blog, read the stories from all across the country and track their ball's journey. The ball was our response device. And we created a variety of innovative ways to get them directly into the hands of our target.
This professional campaign titled 'Verb Yellowball' was published on June 19, 2007. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Arc Worldwide, Chicago, USA
SVP / Group Creative Director: Chris Cancilla
Creative Director: Tony Fuller
Senior Copywriter: Brian Bennet
Copywriter: Dave Kuhl
Senior Art Director: Kyle Baer
Art Director: Katie Wienke
Account Director: Stella Kusner
Account Supervisors: Adriana Janutka, Amy Mikel
Planning and Research Supervisor: Michelle Lund