Paraguay has been topping the ranking of most corrupt countries in the region (source: International Transparency). Cases of abuse of position can be observed daily. The most outrageous is that involving Representative J. Ibáñez who despite having confessed the crimes of corruption hoped to evade justice and being charged. "Robert" is the most iconic tailor shop in the country and well-known for dressing the main political leaders, but also for its social commitment (its motto speaks of making honesty fashionable). So it decided to take advantage of this context and send a message of repudiation that helped raise citizen awareness.
Ambient advertisement created by Havas, Paraguay for Robert, within the category: Retail Services.
General Creative Directors: Rodolfo Gómez, Alberth Cabrera
Creative Directors: Najib Brozzón, Alberth Cabrera
Art Directors: Gastón Cortesi, Andrea Ferreira, David Paredes, Darío Martínez
Account Directors: Cristián Valente, Laura Flor, Fernando Bonanni
Copywriters: Francisco Galarce, Matías Glickman
Additional credits: Studio Wallace / The Lab