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Bench, 2

Campaign
Agency Network: 
Published/Aired: 
July 2013
RainCity Housing:  Bench, 2

Description

Ambient advertisement created by Spring, Canada for RainCity Housing, within the category: Public Interest, NGO.

Caption

RainCity Housing provides specialized housing and support services for the homeless. This installation was printed with UV and glow-in-the-dark ink. In the daytime, the black ink reacts to the sun and becomes legible and then vanishes in the dark. The glow-in-the-dark ink is not legible during the day, but illuminates at night.

Advertising Agency: Spring Advertising, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer: Jeremy Grice
Copywriters: Ben Hudson, Rob Schlyecher
Account handler: Al Theuri
Production: Stace Barton
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Highest Rated

Siddarth Basavaraj's picture

awesome stuff folks...

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

tirthomitro's picture

this is so cool

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture

Winner!!!

kleenex
Activity Score 58645
Web Designer/Developer
jackseleta's picture

Pretty nice!

jackseleta
Activity Score 396
Siddarth Basavaraj's picture

awesome stuff folks...

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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