Description
Ambient advertisement created by Spring, Canada for RainCity Housing, within the category: Public Interest, NGO.
Caption
RainCity Housing provides specialized housing and support services for the homeless. This installation was printed with UV and glow-in-the-dark ink. In the daytime, the black ink reacts to the sun and becomes legible and then vanishes in the dark. The glow-in-the-dark ink is not legible during the day, but illuminates at night.
Advertising Agency: Spring Advertising, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer: Jeremy Grice
Copywriters: Ben Hudson, Rob Schlyecher
Account handler: Al Theuri
Production: Stace Barton
Creative Director: Rob Schlyecher
Art Director / Designer: Jeremy Grice
Copywriters: Ben Hudson, Rob Schlyecher
Account handler: Al Theuri
Production: Stace Barton
Highest Rated
Nov 15, 2013 - 7:41Siddarth Basavaraj
awesome stuff folks...
Copywriter at Adsyndicate Services Pvt. Ltd. |
Love creating ads..
Nov 13, 2013 - 2:31tirthomitro
this is so cool
Creative Director at Grey Global, India |
they showed me a picture & i laughed
dignity has never been photographed
Nov 15, 2013 - 7:41Siddarth Basavaraj
awesome stuff folks...
Copywriter at Adsyndicate Services Pvt. Ltd. |
Love creating ads..
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