Dog Leash

Agency Network: 
July 2012
Pedigree:  Dog Leash
Pedigree Ambient Ad -  Dog Leash


Pedigree Dentastix is a chewing product for dogs that cleans the dogs teeth while he is biting and chewing it. It is dental care tor dogs. We placed dog leashes outside butchers and supermarkets, tied to the hooks that are meant tort his purpose. Only — our leashes were only halt leashes. The dog was missing — it had used its strong teeth to cut the leash. The target audience were all dog owners. They pay special attention to these hooks outside supermarkets, especially when they see a leash. On the leash one could read. Dental care with bite. Daily Pedigree Dentastix.”

Ambient advertisement created by TBWA, Switzerland for Pedigree, within the category: House, Garden.

Advertising Agency: TBWA, Zürich, Switzerland
Executive Creative Director: Magnus Sambo
Creative Director: Frederick Rossmann
Editor: Simon Smit
Art Director: Ondrej Maczko
Graphics: Johannes Doering
Account Manager: Lanny Cresta
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Highest Rated

kleenex's picture

Not so sure on this.

Activity Score 58793
Web Designer/Developer
jackblack's picture

Hmmm... I want to like this. I really do. Hmm....

Activity Score 2363
Art Director
kleenex's picture

Not so sure on this.

Activity Score 58793
Web Designer/Developer
ItMatters's picture

idea is not bad but do i want my dog to bite the leash off?

Activity Score 2167
kalpesh78's picture

no. this does not work. too much to think. except for those 4 people everyone will just ignore it.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

bate_palmas's picture

Cant imagine this being very effective, since no-one will notice it.

Activity Score 1479
LittleJoe's picture

I'm not sure anyone can understand the concept... there are so many dogs food brands gadgets, it seems a train has run over a dog...

Activity Score 345
Graphic Designer at Torino
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