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Agency Network: 
Published/Aired: 
August 2009
Panasonic:  Dust
Panasonic Ambient Ad -  Dust

Description

Ambient advertisement created by Saatchi & Saatchi, Indonesia for Panasonic, within the category: Electronics, Technology.

Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director / Copywriter: Juhi Kalia
Art Director: Liliek Adelina
Illustrator: Jermy K. Hartono
Other additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M
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Highest Rated

ACreativeSpirit's picture

great idea and i agree with Wordnerd as well..

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

alexander_bickov's picture

Love this drawing style

alexander_bickov
Activity Score 3281
Publiz's picture

Panasonic is present. I like their marketing campaign.

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

Wordnerd's picture

ok, connecting the 3D painting style with a carpet is genious. but all i see is a disgusting pit of giant dustmites and a panasonic logo. in my opinion they should have added a stripe of the cleaned carpet to show the cleaning effect of the vacuum cleaner. now it's just scare tactics

Wordnerd
Activity Score 6692
Copywriter
satrianee's picture

I'd already loved the idea. But you are right. That would be much better.

satrianee
Activity Score 3748
dlue's picture

yeah the trompe l'oeil is great here. dont know about the clean strip though, it might have turned it into something much uglier; ie "but wait, theres more..." the subtly would be key

dlue
Activity Score 342

cheers,
dlue

nepstein's picture

I disagree, something like that is cliche and would detract from the art piece, which is what attracts people to the ad in the first place.

nepstein
Activity Score 197
Parsons School of Design
Rabubi's picture

Lovely.

Rabubi
Activity Score 560
Copywriter
ACreativeSpirit's picture

great idea and i agree with Wordnerd as well..

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

ACreativeSpirit's picture

great idea and i agree with Wordnerd as well..

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

ACreativeSpirit's picture

great idea and i agree with Wordnerd as well..

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

silvi's picture

Is this an edgard mueller paint?

silvi
Activity Score 4172
Copywriter
J Designer's picture

I love the idea...but I wish it was pushed further. Why not make the 3D paining out of carpet, or put the painting on top of carpet rather then a hard floor surface. That said the painting is awesome and very eye-catching.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Guest's picture

oh it is on carpet, my mistake!

J Designer

Guest
WillyLatasa's picture

AWESOME!!!!!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Rooster's picture

Great dudes!

Rooster
Activity Score 125
Prof's picture

either edgard müller is in the credits, or i dont recognise this as good work.

Prof
Activity Score 1449
Copywriter |

Quite really.

Migzter13's picture

Now this is what I call... thinking. people should do that more often. makes the world a more BETTER place.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture

prima facie seems disgusting but effective

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

tanvir hassan raju's picture

Whatever guyz....this is awesome! i must say......................

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

RTHOOKER's picture

Adding a carpet cleaning demo would take if from good to really bad. I like it as is! Good job guys.

RTHOOKER
Activity Score 4
Creative Director at The Martin Agency
soya2's picture

How can a Saatchi & Saatchi Indonesia do something like this??
not fresh at all... I don't like it.... it just plagiating an 3D chalk artist....

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
Istiko's picture

Wow mantap! Idenya memang pernah beberapa kali di lakukan, tapi it works for panasonic vacum cleaner!

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

Tanner Kristoffersen's picture

who do I talk to about getting one of these rugs I'd like to buy one

Tanner Kristoffersen
Activity Score 2
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