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Elevator

Agency Network: 
Published/Aired: 
April 2008
Like
12
Views
3781
Oreo:  Elevator
Oreo Ambient Ad -  Elevator

Description

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.

Ambient advertisement created by FCB, United States for Oreo, within the category: Food.

Caption

Milk's Favorite Cookie

Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
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Highest Rated

Wordnerd's picture

Wow! an elevator idea NOT using the doors! nice surprise, nice ad

Wordnerd
Activity Score 6692
Copywriter
Dozer's picture

genious!!!! amazing, like a lot!!

Dozer
Activity Score 149
mith85's picture

Love it! One of the best ambients I've seen yet.

mith85
Activity Score 240
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
Kateter's picture

really nice!

Kateter
Activity Score 2029
Copywriter
Crisp One's picture

wow......copycats are sure to follow

Crisp One
Activity Score 2005
Other at New York
des's picture

super!

des
Activity Score 147
Art Director
OUTFIT's picture

Sweet!
Congratulations to the team.

OUTFIT
Activity Score 46
Art Director at advertising freelancer
Frits Harkema's picture

Cool.

Frits Harkema
Activity Score 713
Antwerpen
gomes's picture

video kind of stopped working on vimeo. here is a link for youtube:

youtube.com/watch?v=zxeOCrRBELw

gomes
Activity Score 2
Copywriter
funky_frogii's picture

very creative.......

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

jazarah's picture

amazing! really amazing

jazarah
Activity Score 1262
getconnected2001's picture

WOW!

getconnected2001
Activity Score 987
Art Director at New Delhi
AD1014's picture

well done. fun idea. (and a great tagline, by the way)

AD1014
Activity Score 307
Graphic Designer at nyc
Mai_Maged's picture

perfect ;)))

creative idea + creative team

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

Wordnerd's picture

Wow! an elevator idea NOT using the doors! nice surprise, nice ad

Wordnerd
Activity Score 6692
Copywriter
Vicomte's picture

great great use of media

Vicomte
Activity Score 287
Copywriter at Copywriter
Umberto Vonspiel's picture

Amazing :)

Umberto Vonspiel
Activity Score 81
Euro RSCG 360 |

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

Gilbert Berkam's picture

briljant

Gilbert Berkam
Activity Score 71
Javi Ending's picture

Like a Dark Knight reviewer, i must follow the same trend here. This is brilliant!

Javi Ending
Activity Score 130
Copywriter
CGilb09's picture

I love it!!!

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

chucklehead's picture

One of the few uses of an elevator that actually makes any sense. Kudos.

chucklehead
Activity Score 42
Heaven's picture

Dios, es tan bueno, que me dan ganas de llorar!!!
Y la reacción de la gente es lo más impresionante.
muchas, muchas felicidades!!!
Maravilloso!!

Heaven
Activity Score 88

ssshingon!

sdido's picture

BRILLIANT

sdido
slip's picture

Ha! This is amazing and the least forced ad i've seen in a while...

*****

slip
Activity Score 919
designer |

SJB

giorgino's picture

COOL !

giorgino
Activity Score 60
Art Director at Freelancing |

______________________________________
www.georgegrosescu.ro

WallaB's picture

Clever, commendable ad and placement. It is wholly unnecessary to write in the description: 'show that Oreo is milk's favorite cookie.' Who asked you to believe that? Leave it at 'clever ad' without the creepy adspeak added to it.

WallaB
Activity Score 2
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