Agency Network: 
Published/Aired: 
June 2013

Description

Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend.

Ambient advertisement created by Leo Burnett, Norway for Norwegian Public Roads Administration, within the category: Public Interest, NGO.

Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Øystein Vik, Ole Hallvard Kveseth
Copywriter: Bendik Romstad
Account Director: Roald Ankerstad
Production: One Big Happy Family
Director: Sebastian Wartin
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kleenex's picture

Brilliant!!

kleenex
Activity Score 57557
Web Designer/Developer
Nike Diesel's picture

what Kleenex wrote. Absolutely brilliant.

Nike Diesel
Activity Score 13478
Art Director
quokkies's picture

Very smart

quokkies
Activity Score 251
Leo Burnett Viet Nam
ahrimanpob's picture

Amazing strategy to create engagement. Brilliant.

ahrimanpob
Activity Score 98
Creative Director at Ideómanos Publicidad
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