Agency Network: 
March 2009
National Geographic:  Lion


Ambient advertisement created by SmithGifford, United States for National Geographic, within the category: Recreation, Leisure.


The dedicated work of Dereck and Beverly Joubert.
What's it take to get this photo? Stand here with a camera for three years.

Advertising Agency: SmithGifford, Washington DC, USA
Creative Director: Bruce Gifford
Art Director: Kevin Richards
Copywriter: Drew Magary
Photographers: Dereck and Beverly Joubert
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sirvan's picture

Love the idea. Hate the art direction.

Activity Score 29856


"I love some things, and don't love some other things."

Guest's picture

Line doesn't work. Where's here? Africa or Subway?

Guest's picture

What is the protocol on work submitted to adsoftheworld that obviously didn't run. Such as the comp above. I wouldn't post unproduced spec work on here because it's completely fair game if someone were to take and and actually produce it.

ivan's picture

For student ads the ad doesn't have to run. Otherwise I try to filter our comps. I thought this one did run. How can you tell it's not?

Creative Director at Ads of the World
Kswizzle's picture

The Lions and Leopards work DID get produced and ran in the DC metro system.

Here's a link to the installation video:


Activity Score 36
Home Front Communications
Oussama Black Knight's picture

If they mentioned brave or equivalent, the line would work better.

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

Kswizzle's picture

The exhibit featured 2 photographer's life work. It was about dedication more than anything else. But I hear you ... it takes a large set of balls to follow around predatory animals.

Activity Score 36
Home Front Communications
just write's picture

it's good i like it..

just write
Activity Score 651
Copywriter at Banyantree communications
tanvir hassan raju's picture

i loved both of the idea n art direction

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |


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