National Geographic broadcasts One Strange Rock, the new documentary series directed by Darren Aronofsky. The channel wanted to promote it to its partners, journalists and influencers in an exceptional way. Through these remarkable images, Darren Aronofsky realizes an ode to the earth filmed partly from space, thanks to astronauts trained in framing. How to take advantage of this opportunity to set up a surprising event ? We decided to reveal this exceptional point of view on Earth… from an exceptional point of view on Earth. For a unique preview evening, we invited journalists, influencers and partners to a movie theater in the air. Hanging 30m above the ground in the Parc de Saint-Cloud, with an impressive panorama of the capital, they were able to discover the images of the series in astonishing and immersive conditions.
This professional campaign titled 'One Strange Rock' was published in France in March, 2018. It was created for the brand: National Geographic, by ad agency: Azilis. This Experiential medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 3 years ago by Creative Director: Benoît of Azilis.
Advertising Agency: Azilis, Paris, France
Ceo: Jean-Charles Sibylle
Creative Director: Benoît Barennes
Project Manager - Producer: Laure Houet
Production Director: Sabrina Nedjar