Description
Ambient advertisement created by SmithGifford, United States for National Geographic, within the category: Recreation, Leisure.
The dedicated work of Dereck and Beverly Joubert.
What's it take to get this photo? Stand here with a camera for three years.
Creative Director: Bruce Gifford
Art Director: Kevin Richards
Copywriter: Drew Magary
Photographers: Dereck and Beverly Joubert
The lines could've been different, too.
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"I love some things, and don't love some other things."

Pirate of the Caribbean says:
I like the headline and the thinking behind.
I don't know if yellow lines were necessary.
But, overall, it's a good idea.

wow, do leopards actually ride the subway ever three years?

i wish i could spend 3 years on a single project
beautiful.....love the idea....really good
tanvir

actually i think the yellow lines are necessary judging from the traffic intensity in subway, ads need to get maximum visibility!
Nicely done up ad..love it~

Love the directness, it is stark simple and powerful...really gets the point across.