Mouse

Published/Aired: 
June 2007
 Mouse
 Mouse

Description

Challenge: Make the target go to the website and checkout all the short courses that are offered about computer support at the A.L.C

Idea: Paste the stickers below the mouse in Santiago cyber cafes. These stickers won't let the mouse's work so the user's instinct will make them check the back of the mouse to see what happened. Then they will find the message, "Study computers support" and the logo and the web address.

Advertising Agency: Los Quiltros, Santiago, Chile
Creative Director: Marcelo Feliu
Art Director: Paulo Jerez
Copywriter: Alejandro “Lato” La Torre
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adcore's picture

Smart but if people goes to cyber cafes, it means they don't have any PC's.
So why should they learn to repare it ?

adcore
Activity Score 31
Copywriter
Beatboxer's picture

Going to cyber cafes DOESN'T mean they don't have a PC. It might mean they are simply away from home, they passed by and needed to go to the internet, or they just dropped by to have a coffee and felt like typing a bit.

Wait, wait... best of all: They have their PC for repair, and so, they go to the Cyber Cafe. Would that be enough to make them want to learn how to repair it?

Beatboxer
Activity Score 1511
Copywriter
fersvax's picture

Good idea, I like it, but... Where's the contact info??? The person that see this is gonna throw it away immediately.

fersvax
Activity Score 1237
Creative Director |

FER.

juliangray's picture

web adress, and they are sitting in a computer...

juliangray
Activity Score 981
Art Director
fersvax's picture

Oops, so small I did't see it. I'm old.

fersvax
Activity Score 1237
Creative Director |

FER.

postman's picture

I'd be pissed. They created a problem instead of solving any.

postman
Activity Score 941
Other
ooops's picture

I'll either go to the cyber cafe next door
OR ask for the owner for further assistant.

ooops
Activity Score 448
Other
copycomoelcopi's picture

yeah. good thought. and the client exists!

gûena, poh marcelo!

copycomoelcopi
Activity Score 814
Copywriter
manuk_esquimal's picture

no entiendo... la primer persona lo ve... quita el sticker para poder usar el mouse, y listo... no sirve más. se acabó, finito, chau... ¿o acaso viene con instrucciones para volverlo a pegar?

manuk_esquimal
Activity Score 24
Creative Director
juliangray's picture

its like a hand given panflet, only that this way you ensure that the consumer is probably in target, interested, and that it will look at it.

you dont need to paste it in again.

juliangray
Activity Score 981
Art Director
Néstor's picture

Ivan... the agency name is "Los Quiltros" (Los = The)

Néstor
Activity Score 126
Copywriter |

ZappingLatam.com

ivan's picture

Oh, ok.

ivan
Creative Director at Ads of the World
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