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Getaway Stockholm

Agency Network: 
Published/Aired: 
October 2010

Description

Probably the worlds first fun mobile geolocation multiplayer reality game.

Ambient advertisement created by Jung von Matt, Sweden for Mini, within the category: Automotive.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Executive Creative Director: Johan Jäger
Art Director: Daniel Wahlgren
Copywriters: Magnus Andersson, Erik Wingfors
Planner: Leon Phang
Account Director: Jan Casserlöv
Account Manager: Ida Modin
Visual Director: Daniel Forero
Graphic Designer: Jon Palmqvist
Project assistant: Elsa Bernadotte
Production agency: Monterosa, Suddenly
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Highest Rated

Guest's picture

I had the Mini for 5 minutes when I discovered someone dropped it at the city limit. But then a Mini chased me and took it from me. How ironic.

Guest
morse's picture

This is really good. Looks like a lot of fun for the participants.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

i would say looks like a lot of fun for the interns;)

Guest
morse's picture

Clearly the video is staged, but I'm sure it was as much fun or more in real life too. Hunting and being chased like that brings out instincts that are buried deep inside us and when surfaced give us immense excitement.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

absolutely great idea

Guest
Guest's picture

Excellent, brilliantly simple idea!
(10 person project team - really? Job title bandwagon.)

Guest
HappyHour's picture

bring it to nyc! (and change the distance to about 10 feet ;)

HappyHour
Activity Score 2381
Guest's picture

Amazing idea!

Guest
Guest's picture

very old idea, quite boring.

Guest
jackmancer2017's picture

Geeez, lovely ;p one week is pretty long though. I'd move to the Sahara if I got the virtual Mini! Great idea. Key for the execution will be to have many people know about this contest though.

jackmancer2017
iwannatalktosamson's picture

Awesome. Awesome.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Guest's picture

I wonder what happens if you switch off you phone.... do u loose the mini? do u have to have the app running all the time?

Guest
Guest's picture

There's a distance limits and Sahara is out of it.

Guest
DBB's picture

Awesome !!!

DBB
Activity Score 1216
Guest's picture

Nice idea! But I'm thinking the only way you manage to not get caught is to book a 50 m radius estate for a weekend and ensure that nobody with the app trespasses. Otherwise you're kinda going to have to sleep with one eye open.

Guest
Guest's picture

The game rules allow the game host to change the location of the Mini, as well as give it back to the player who had it before the current one to prevent cheating. Since breaking the law counts as cheating, hiding in a way that forces other contestants to break the law probably counts as cheating as well.

Also, you only need to hold on to the Mini as the contest closes in order to win the real car.

Guest
Guest's picture

The day I come up with an idea this good I'm going to retire.

Guest
sirvan's picture

Like.

Although, I'm sure in the US the lawyers would like, too :P

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

chriswaghorn's picture

This is an awesome idea!!

chriswaghorn
Activity Score 9
Sushi lover's picture

very cool idea. and great potential participation!
I will definitely play that game just for fun. Also, the MINI contryman is so attractive.

Sushi lover
Activity Score 907

Dream needs to be big!

Guest's picture

i love the idea and the interaction with GPS, GEOLoc its the future

Guest
bi_sign's picture

Wow i like it

bi_sign
Activity Score 262
Art Director
Guest's picture

Love the song

Guest
Diplodokus's picture

Nice! Although it reminds me of this: http://www.youtube.com/watch?v=7LKVvLaeaYI

Diplodokus
Activity Score 1821
Creative Director at J. Walter Thompson Amsterdam
Prime83's picture

Sweet!!

Prime83
Activity Score 497
Creative Director at Huella Publicidad
AssassinX's picture

I HAVE TO SAY: IT'S FANTASTIC! BRAVO!

AssassinX
Activity Score 1327
Guest's picture

Whats the soundtrack? I love it. Great idea.

Guest
Guest's picture

Do you discover The soundtrack name? I love too

Guest
thedesignaddict's picture

Inspiring work. 10/10

thedesignaddict
Activity Score 5403
Art Director at Freelance
alexander_bickov's picture

Brilliant idea

alexander_bickov
Activity Score 3281
velle's picture

I love this so hard.

velle
Activity Score 1550
Copywriter
Guest's picture

I had the Mini for 5 minutes when I discovered someone dropped it at the city limit. But then a Mini chased me and took it from me. How ironic.

Guest
velle's picture

well, damn.

velle
Activity Score 1550
Copywriter
Guest's picture

coooool

Guest
Guest's picture

does anyone know the music or is it tailored to the spot? Shazam and Soundhound couldn't pick it up.

Guest
Saand's picture

Sweden!!!

Saand
Activity Score 150
Copywriter
KbxAds's picture

wow, super fun, what about at night, can the people sleep, or will someone snatch the mini from them in their sleep? i hope the game is active during day only. or if they make it 24 hours then they should reduce it to 2-3 days instead of a week

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

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