In South Africa, Essentiale is a well-known liver remedy that helps your body recover from the effects of over-indulgence in alcohol. To illustrate this – our campaign warns revelers, “Don’t bring last night home with you.” In this digital advert, we decided to incorporate an infamous crew of party animals - the well-known Afrikaans rock band, Van Coke Kartel to greet our hungover hero first thing in the morning. The end line, “Moenie gisteraand huis toe bring nie,” literally means “Don’t bring last night home with you.”
This professional campaign titled 'Don't bring last night home with you' was published in South Africa in October, 2010. It was created for the brand: Essentiale, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Adam Wittert
Art Directors: Marais Janse Van Rensburg, Keshia Meyerson
Copywriter: Dhasagan Pillay
Additional credits: Francois van Coke, Wynand Myburgh, Jedd Kossew, Jason Oosthuizen